Article Marketing-Still The King of Traffic
When I first got started online, I found it very difficult to master search engine techniques, pay-per-click and many of the other traffic strategies that I was presented with. So one day I got an email from someone that was promoting an e-book about Article Marketing, something that I had never heard of before. So I purchased the e-book, applied what I learned and never looked back.
Many people seem to think that Article Marketing is dead, but in my opinion, Article Marketing is still one of the best free ways to get free traffic to your website.
There is always a need for fresh new content online, so why not be the person that provides it.
Writing articles is also a good way to get one way links back to your website. Your articles will rank higher in Search engines than ones with fewer links back to them, therefore making it lot easier for people to find you. This is great advertising for your website allowing you to gain credibility in your area of expertise if you write good articles.
Contrary to popular belief, most people can write an article. The first thing you should do is to start off with a headline that stands out. You want to grab your readers’ attention. Then list the key points you want to include in your article. If you feel you do not know enough about the topic, you can always do some research. Your goal is to sound like an expert in you niche.
Make sure you spell check your work, because there is nothing worse for the readers than an article with lots of misspellings.
Once you complete your article there are many ways to get it published, such as submission to article directories. There are also lots of websites that accept and publish articles. You could create a newsletter with your articles or start a blog. Make a list of all the places you can find to publish your articles. The possibilities are endless.
Set a goal to write at least two articles a week and get them published. Over time, the better you will become and with better quality come more free traffic. And in no time, you will have more traffic than you thought possible.
At the end of your article write something about yourself; (About the Author) and include your name, email address, website and any other information you want to advertise. The end result is ‘payment’ for your work - Free Traffic and Free Advertising.
Increase Sales By Flying Under Your Prospects’ “Radar Defenses”
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Increase Sales By Flying Under
Your Prospects’ “Radar Defenses”
- by Jim Edwards
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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How do you persuade someone to do what you want them to do?
A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects, have you subconsciously set up a system of “radar defenses” against the daily bombardment of marketing messages?
Take a minute and count up the advertising methods which fight for your attention (and money) every day. Just the basic list includes:
· Yellow page ads
· Newspaper and magazine ads
· Postcards, catalogs, and direct mail circulars in your ”snail mail” box
· Radio pitches interrupting the flow of your favorite songs
· TV ads - about 20 minutes worth per hour now
· Hundreds of storefronts, “mega” malls, and strip malls
· Highway billboards by the thousands
· Circulars hung on your doorknob
· Illegal signs on stop signs and telephone poles
· Legitimate email messages
· Spam email or UCE (unsolicited commercial email)
Just these 11 sources can overwhelm your brain with marketing messages. Like trapped rats, people develop defenses against this never-ending onslaught. They throw up a wall or a “radar defense” that goes into action the minute they smell a “pitch” or a sales job. Don’t blame them. We all do it!
So how can you get around this psychological wall against the constant sales and marketing messages? Well, the answer does NOT lie in hitting people with more frequent and obnoxious advertising or sly, sneaky tactics. You might get them to trust you for a minute, but it will backfire in the long run.
You must do two things instead:
1. First, you must establish credibility for yourself and your business as an expert.
2. Second, you must reduce their fears about doing business with you.
Doing these two things will get you past their defenses and allow you the opportunity to persuade them to buy your product.
So how do you accomplish these two “simple” things? What will win someone’s attention, raise your credibility, and lower their fear factor all at the same time? The one-word answer really applies to most everyone.
Trust!
If a seller can get behind your defenses with information which makes you trust them, then that credibility will carry over into a sale much of the time.
How can you get this credibility?
Well, take this next fact as online marketing “gospel,” for many people have proven its effectiveness.
Fact: Publishing and promoting with free articles gives you one of the most powerful opportunities available to tip the buyer’s credibility scale in your favor.
How can we prove this works? Quite easily actually. Take a break from reading this and go check out a newspaper or magazine for a minute.
Which do you trust more, the ads or the articles? Most people will choose the articles hands down. Why? Because the articles don’t try to “sell” you anything. Instead, they hand out useful information for educational or other practical purposes.
Most of us grew up in a culture which says we can believe and “trust” what appears in the standard “news” or “information” format. In other words, if it appears in print, then we can believe and trust the author.
So go ahead! Use this lifetime of conditioning to your advantage in selling your products and services!
Very few things will create an atmosphere of trust and confidence in people as reading one of your articles on a subject that greatly interests them. It shows you know your business. It also demonstrates you will do more than just try to sell them something.
Publishing articles literally lets you fly under their advertising “radar defenses.”
So remember these points when deciding whether or not to use articles to promote your business:
1. Few things create as much trust and confidence in the minds of potential customers as reading an article you wrote on a subject which specifically and intensely interests them.
2. Articles establish credibility quickly because, right or wrong, we’ve all been trained to trust the “news.”
3. An article, or series of articles, will differentiate you from the competition, who bombard people with nothing but sales messages.
4. Providing content-rich, non-sales-oriented articles will also help build and solidify your relationship with existing customers so they give you repeat business.
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Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook, Turn Words Into Traffic, that will teach you how to use free articles to quickly
drive thousands of targeted visitors to your website or affiliate link!
Tags: Jim Edwards, Turn Words Into Traffic, Marketing, Article Marketing
Review of “The Rockefeller Files”
Are you ready to set into motion a system to achieve total freedom in 2007?
I mean a diabolical plan that will finally allow you the chance to tell your boss goodbye
forever.
I just finished reading an awesome report that has inspired me to tell you about it
immediately. You can download it here.
http://www.therockefellerfiles.com/?download=949
It is a free report that is highly motivational, and will challenge you to look at why you may not be succeeding online.
Keith Wellman and Eric Rockefeller decided it was so important to introduce to the internet marketing community that they decided to also day on two tiers to tell others to download and read it.
http://www.therockefellerfiles.com/?download=949
Check it out and let me know what you think.
Ruth
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